Howard Stern Sirius 2006 Satellite Radio Sirius
How many listeners does Howard Stern have?
Howard Stern has about 10 million listners in the valuable demographic of 18- to 49-year-old males. There is no telling how many of the 10 million listeners will follow Stern to Satellite Radio, but so far, it seems like quite a bit! Sirius claims it will need to generate only one million more subscribers to pay for the five-year, US$500 million deal with Stern.
In the Seattle-Tacoma market, about 300,000 people tune in to Stern every morning. The show ranks No. 1 in the morning for listeners 18 to 34 and second among those 25 to 54, according to Dave Richards, the program director for KISW, the Seattle radio station that carries Stern's show. The power of his followers was seen in the 2004 presidential election when swing states across the country, a manly chunk of politically unpredictable and historically apathetic voters were rallying behind the call of the New York City shock jock who was bent on ousting President Bush. A few analysts predicted that the listeners of Howard Stern would tip the votes in the demographic of young meal swing voters, and would help Democratic nominee John Kerry. When wondering how many listeners does Howard Stern have? - You have to factor in the new customers that will be listening to Sirius Satellite Radio at the start of 2006.
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