XM SIGNS THE WEATHER CHANNEL, WORLD'S PREMIER WEATHER BROADCASTER
National, August 24, 1999 -- XM Satellite Radio today announced that The Weather Channel, the world's most relied upon source of information about the weather, will be the exclusive provider of weather forecasts and related information for a number of XM's channels. The announcement was made by Hugh Panero, President and CEO of XM Satellite Radio Inc.
"We are enthusiastic about reaching a new mobile listening audience from coast to coast," said Norm Zeller, Vice President of Syndication for The Weather Channel. "XM Satellite Radio is giving us an opportunity to expand our audience and to meet people's need to know about weather conditions while they travel."
Since 1982, The Weather Channel has brought timely weather information to the world. Beginning as a 24-hour, seven-day-a-week television network devoted entirely to weather, it has expanded across several mediums to bring breaking weather to its viewers and users. Available in more than 72 million US homes, The Weather Channel also owns and operates a 24-hour all-weather network in Latin America. In addition, The Weather Channel radio network is heard in more than 250 radio markets across the country; its newspaper service provides customized weather packages to print publications. The Weather Channel website, located at www.weather.com , is the leading weather provider on the web and offers current conditions and forecasts for over 40,000 locations worldwide as well as local radar, satellite and special lifestyle features
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