| NEW YORK and LAS VEGAS, NV - January 6, 2005 - SIRIUS Satellite Radio (NASDAQ: SIRI) today announced at the Consumer Electronics Show that it will add an instant replay feature to its number #1 selling transportable "Plug & Play" radio - the Sportster.
The redesigned Sportster IR will be capable of recording up to 44 minutes of programming simultaneously while a subscriber is listening to SIRIUS, enabling the listener to pause the unit, to take a phone call for example, and return to where the programming left off.
"The popularity of the Sportster makes it the ideal SIRIUS "Plug & Play" to introduce this exciting new feature," said Larry Pesce, Senior Vice President of Product Management and Strategic Planning for SIRIUS. "We believe that subscribers will appreciate, and utilize, this new capability in order to not miss out on their favorite programming, no matter what the interruption."
The new Sportster IR will utilize a simple 3-button feature to pause, jump forward and jump back, and will also include a built-in FM modulator that permits wireless connectivity to any vehicle radio over as many as 100 unused channels.
Incorporating a new, sleek design, the Sportster IR is compatible with existing SIRIUS Sportster boom boxes, car and home kits. SIRIUS expects that the new unit will begin shipping to retail stores in the middle of this year. Pricing will be announced at a later date.
About SIRIUS
SIRIUS delivers more than 120 channels of the best commercial-free music, compelling talk shows, news and information, and the most exciting sports programming to listeners across the country in digital quality sound. SIRIUS offers 65 channels of 100% commercial-free music, and features over 55 channels of sports, news, talk, entertainment, traffic and weather for a monthly subscription fee of only $12.95. SIRIUS also broadcasts live play-by-play games of the NFL and NBA, and is the Official Satellite Radio partner of the NFL.
SIRIUS radios for the car, truck, home, RV and boat are manufactured by Alpine, Audiovox, Blaupunkt, Clarion, Delphi, Jensen, JVC, Kenwood, Sanyo and XACT Communications. Available in more than 25,000 retail locations, SIRIUS radios can be purchased at major retailers including Best Buy, Circuit City, Crutchfield, Office Depot, Sears, Target, Wal-Mart and RadioShack. SIRIUS is also available at heavy truck dealers and truck stops nationwide.
SIRIUS radios are currently offered in vehicles from Audi, BMW, Chrysler, Dodge, Ford, Infiniti, Jeep?, Lincoln-Mercury, Mazda, Mercedes-Benz, MINI, Nissan, Porsche and Volkswagen. Beginning in February 2005, SIRIUS will also be available in Toyota, Lexus, and Scion vehicles. Hertz currently offers SIRIUS at 53 major locations around the country. |
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