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Top radio stations: ranked by audience share, summer 2004
David Nusbaum
EXECUTIVE SUMMARY
THE Spanish-language market continues to show signs of expanding, with two stations catering to that audience jumping eight places in the ratings calculated by Arbitron Inc.
KPWR-FM (105.9) was the top-rated station in the market for the summer ratings, the 10th consecutive quarter it held that distinction. But both KLAX-FM (97.9) and KBUE-FM (105.5) jumped to the No. 2 and No. 13 spots this year, respectively. KLAX posted its eight-point move with a 1.4 .jump in audience share. KBUE's 0.5 percent gain in market share was enough to move it up eight points as well.
Those gains came at the expense of Spanish Broadcasting System's KXOL-FM (96.3), No. 14 last year. In declining to a 1.4 share of the market, the station fell off the list.
Only two stations managed to crack the Top 25. KRDC-FM (98.3, 103.9) moved into the No. 23 position this year and classical music station KMZT-FM (105.1) ranked No. 25.
THE PACESETTER
KPWR-FM (105.9)
KNOWN as Power 106, the station was the ratings leader for the 10th consecutive quarter, registering a 4.9 share for the period, down slightly from a 5 share in winter and spring.
KPWR is the first station to top the Arbitron ratings for 10 straight quarters since the mid-1980s.
"We launched the radio station in January 1986 with a skeletal staff of about 15 people," said Rick Cummings, founder of Power 106 and president of the radio division at current owner Emmis Communications. The station originally targeted black and Hispanic listeners. "We knew we had a hit when we heard it blaring from cars on Sunset Boulevard," he said.
Today the target audience is better defined. The typical listener is a third generation, assimilated Hispanic who speaks English and is college educated, a target demographic Cummings said has tremendous spending power and consumes heavily.
He credits the station's success to a staff that includes morning personality Big Boy, who Cummings said "was a star from the day he went on the air."
Power 106's advertising revenues exceeded $50 million in 2003.
Rank Station (Ranking in 2003) Audience share (1) * name * summer 2004 * address * spring 2004 * winter 2004 1 KPWR-FM (105.9) (1) 4.9 2600 W. Olive Ave., Eighth Floor 5 Burbank 91505 5 2 KLAX-FM (97.9) (10) 4.4 10281 W. Pico Blvd. 4.7 Los Angeles 90064 3 3 KFI-AM (640) (3) 4.3 3400 W. Olive Ave., Suite 550 4.5 Burbank 91505 3.9 4 KR0Q-FM (106.7) (2) 4.3 5901 Venice Blvd. 4.4 Los Angeles 90034 4.1 5 KIIS-FM (102.7) (5) 4 3400 W. Olive Ave., Suite 550 3.2 Burbank 91505 3.6 6 KLVE-FM (107.5) (8) 3.7 655 N. Central Ave., Suite 2500 3.1 Glendale 91203 3.6 7 KKBT-FM (100.3) (9) 3.6 5900 Wilshire Blvd., Suite 1900 3 Los Angeles 90036 3.1 8 KOST-FM (103.5) (6) 3.1 3400 W. Olive Ave., Suite 550 3.7 Burbank 91505 3.3 9 KHHT-FM (92.3) (20) 3.1 3400 W. Olive Ave., Suite 550 2.7 Burbank 91505 2.6 10 KTWV-FM (94.7) (7) 3 8944 Lindblade St. 3.3 Culver City 90232 3.8 11 KRTH-FM (101.1) (11) 2.9 5515 Melrose Ave. 3 Los Angeles 90038 3.1 12 KLSX-FM (97.1) (17) 2.8 3580 Wilshire Blvd., Lobby 3 Los Angeles 90018 2.5 13 KBUE-FM (105.5) (21) 2.7 5724 Hollywood Blvd. 2.9 Hollywood 90028 2.3 14 KABC-AM (790) (16) 2.6 3321 S. La Cienega Blvd. 2.9 Los Angeles 90016 2.4 15 KSCA-FM (101.9) (4) 2.5 655 N. Central Ave., Suite 2500 1.9 Glendale 91203 2.9 16 KSSE-FM (107.1) (22) 2.4 5700 Wilshire Blvd., Suite 250 2.3 Los Angeles 90036 2.2 17 KBIG-FM (104.3) (12) 2.3 3400 W. Olive Ave., Suite 550 2.2 Burbank 91505 2 18 KZLA-FM (93.9) (18) 2.1 2600 W. Olive Ave., Eighth Floor 2.4 Burbank 91505 2.2 19 KLOS-FM (95.5) (15) 2.1 3321 S. La Cienega Blvd. 2.1 Los Angeles 90016 2.4 20 KJLH-FM (102.3) (24) 2.1 161 N. La Brea Ave. 1.9 Inglewood 90301 2.1 21 KNX-AM (1070) (23) 1.8 6121 Sunset Blvd. 2.1 Los Angeles 90028 2.1 22 KYSR-FM (98.7) (19) 1.8 3400 W. Olive Ave., Suite 550 2.1 Burbank 91505 1.9 23 KRCD-FM (98.3, 103.9) 1.7 655 N. Central Ave., Suite 2500 1.7 Glendale 91203 1.7 24 KCBS-FM (93.1) (13) 1.6 5901 Venice Blvd. 1.9 Los Angeles 90034 2.3 25 KMZT-FM (105.1) 1.5 1500 Cotner Ave. 1.5 Los Angeles 90025 2 Station (Ranking in 2003) Format * name * programming * address * target age group * language KPWR-FM (105.9) (1) rhythmic/contemporary hits 2600 W. Olive Ave., Eighth Floor 18-34 Burbank 91505 English KLAX-FM (97.9) (10) original Mexican 10281 W. Pico Blvd. 18-49 Los Angeles 90064 Spanish KFI-AM (640) (3) news talk 3400 W. Olive Ave., Suite 550 25-54 Burbank 91505 English KR0Q-FM (106.7) (2) alternative rock 5901 Venice Blvd. 18-49 Los Angeles 90034 English KIIS-FM (102.7) (5) Top 40 3400 W. Olive Ave., Suite 550 18-49 Burbank 91505 English KLVE-FM (107.5) (8) adult contemporary Spanish 655 N. Central Ave., Suite 2500 25-44 Glendale 91203 Spanish KKBT-FM (100.3) (9) urban contemporary 5900 Wilshire Blvd., Suite 1900 18-49 Los Angeles 90036 English KOST-FM (103.5) (6) adult contemporary 3400 W. Olive Ave., Suite 550 25-54 Burbank 91505 English KHHT-FM (92.3) (20) old school and current R&B 3400 W. Olive Ave., Suite 550 18-54 Burbank 91505 English KTWV-FM (94.7) (7) smooth jazz 8944 Lindblade St. 35-54 Culver City 90232 English KRTH-FM (101.1) (11) oldies 5515 Melrose Ave. 25-54 Los Angeles 90038 English KLSX-FM (97.1) (17) entertainment talk 3580 Wilshire Blvd., Lobby 25-54 Los Angeles 90018 English KBUE-FM (105.5) (21) regional Mexican 5724 Hollywood Blvd. 18-49 Hollywood 90028 Spanish KABC-AM (790) (16) talk 3321 S. La Cienega Blvd. 35-54 Los Angeles 90016 English KSCA-FM (101.9) (4) Mexican regional 655 N. Central Ave., Suite 2500 18-49 Glendale 91203 Spanish KSSE-FM (107.1) (22) contemporary hits 5700 Wilshire Blvd., Suite 250 18-34 Los Angeles 90036 Spanish KBIG-FM (104.3) (12) adult contemporary 3400 W. Olive Ave., Suite 550 25-54 Burbank 91505 English KZLA-FM (93.9) (18) country 2600 W. Olive Ave., Eighth Floor 25-54 Burbank 91505 English KLOS-FM (95.5) (15) classic rock 3321 S. La Cienega Blvd. 25-54 Los Angeles 90016 English KJLH-FM (102.3) (24) urban adult contemporary 161 N. La Brea Ave. 25-54 Inglewood 90301 English KNX-AM (1070) (23) news 6121 Sunset Blvd. 35-54 Los Angeles 90028 English KYSR-FM (98.7) (19) adult contemporary 3400 W. Olive Ave., Suite 550 25-54 Burbank 91505 English KRCD-FM (98.3, 103.9) Spanish variety 655 N. Central Ave., Suite 2500 18-49 Glendale 91203 Spanish KCBS-FM (93.1) (13) classic rock 5901 Venice Blvd. 25-54 Los Angeles 90034 English KMZT-FM (105.1) classical 1500 Cotner Ave. 35+ Los Angeles 90025 English Station (Ranking in 2003) Station owner * name * address KPWR-FM (105.9) (1) Emmis Communications 2600 W. Olive Ave., Eighth Floor Burbank 91505 KLAX-FM (97.9) (10) Spanish Broadcasting 10281 W. Pico Blvd. System Los Angeles 90064 KFI-AM (640) (3) Clear Channel 3400 W. Olive Ave., Suite 550 Communications Inc. Burbank 91505 KR0Q-FM (106.7) (2) Infinity Broadcasting 5901 Venice Blvd. Operations Inc. Los Angeles 90034 KIIS-FM (102.7) (5) Clear Channel 3400 W. Olive Ave., Suite 550 Communications Inc. Burbank 91505 KLVE-FM (107.5) (8) Univision 655 N. Central Ave., Suite 2500 Communications Inc. Glendale 91203 KKBT-FM (100.3) (9) Radio One 5900 Wilshire Blvd., Suite 1900 Los Angeles 90036 KOST-FM (103.5) (6) Clear Channel 3400 W. Olive Ave., Suite 550 Communications Inc. Burbank 91505 KHHT-FM (92.3) (20) Clear Channel 3400 W. Olive Ave., Suite 550 Communications Inc. Burbank 91505 KTWV-FM (94.7) (7) Infinity Broadcasting 8944 Lindblade St. Operations Inc. Culver City 90232 KRTH-FM (101.1) (11) Infinity Broadcasting 5515 Melrose Ave. Operations Inc. Los Angeles 90038 KLSX-FM (97.1) (17) Infinity Broadcasting 3580 Wilshire Blvd., Lobby Operations Inc. Los Angeles 90018 KBUE-FM (105.5) (21) Liberman 5724 Hollywood Blvd. Broadcasting Inc. Hollywood 90028 KABC-AM (790) (16) Disney/ABC 3321 S. La Cienega Blvd. Los Angeles 90016 KSCA-FM (101.9) (4) Univision 655 N. Central Ave., Suite 2500 Communications Inc. Glendale 91203 KSSE-FM (107.1) (22) Entravision Radio 5700 Wilshire Blvd., Suite 250 Los Angeles 90036 KBIG-FM (104.3) (12) Clear Channel 3400 W. Olive Ave., Suite 550 Communications Inc. Burbank 91505 KZLA-FM (93.9) (18) Emmis Communications 2600 W. Olive Ave., Eighth Floor Burbank 91505 KLOS-FM (95.5) (15) Disney/ABC 3321 S. La Cienega Blvd. Los Angeles 90016 KJLH-FM (102.3) (24) Taxi Productions Inc. 161 N. La Brea Ave. Inglewood 90301 KNX-AM (1070) (23) Infinity Broadcasting 6121 Sunset Blvd. Operations Inc. Los Angeles 90028 KYSR-FM (98.7) (19) Clear Channel 3400 W. Olive Ave., Suite 550 Communications Inc. Burbank 91505 KRCD-FM (98.3, 103.9) Univision 655 N. Central Ave., Suite 2500 Communications Inc. Glendale 91203 KCBS-FM (93.1) (13) Infinity Broadcasting 5901 Venice Blvd. Operations Inc. Los Angeles 90034 KMZT-FM (105.1) Mt. Wilson FM 1500 Cotner Ave. Broadcasting Inc. Los Angeles 90025 Station (Ranking in 2003) Profile * name * year established * address * employees KPWR-FM (105.9) (1) 1986 2600 W. Olive Ave., Eighth Floor 87 Burbank 91505 KLAX-FM (97.9) (10) 1992 10281 W. Pico Blvd. 60 Los Angeles 90064 KFI-AM (640) (3) 1922 3400 W. Olive Ave., Suite 550 100 Burbank 91505 KR0Q-FM (106.7) (2) 1978 5901 Venice Blvd. 54 Los Angeles 90034 KIIS-FM (102.7) (5) 1975 3400 W. Olive Ave., Suite 550 100 Burbank 91505 KLVE-FM (107.5) (8) 1978 655 N. Central Ave., Suite 2500 NA Glendale 91203 KKBT-FM (100.3) (9) 2000 5900 Wilshire Blvd., Suite 1900 85 Los Angeles 90036 KOST-FM (103.5) (6) 1982 3400 W. Olive Ave., Suite 550 90 Burbank 91505 KHHT-FM (92.3) (20) 2001 3400 W. Olive Ave., Suite 550 60 Burbank 91505 KTWV-FM (94.7) (7) 1987 8944 Lindblade St. 65 Culver City 90232 KRTH-FM (101.1) (11) 1972 5515 Melrose Ave. 52 Los Angeles 90038 KLSX-FM (97.1) (17) 1997 3580 Wilshire Blvd., Lobby 100 Los Angeles 90018 KBUE-FM (105.5) (21) 1995 5724 Hollywood Blvd. NA Hollywood 90028 KABC-AM (790) (16) 1960 3321 S. La Cienega Blvd. NA Los Angeles 90016 KSCA-FM (101.9) (4) 1997 655 N. Central Ave., Suite 2500 NA Glendale 91203 KSSE-FM (107.1) (22) 1997 5700 Wilshire Blvd., Suite 250 NA Los Angeles 90036 KBIG-FM (104.3) (12) 1959 3400 W. Olive Ave., Suite 550 85 Burbank 91505 KZLA-FM (93.9) (18) 1980 2600 W. Olive Ave., Eighth Floor 85 Burbank 91505 KLOS-FM (95.5) (15) 1968 3321 S. La Cienega Blvd. NA Los Angeles 90016 KJLH-FM (102.3) (24) 1965 161 N. La Brea Ave. 37 Inglewood 90301 KNX-AM (1070) (23) 1920 6121 Sunset Blvd. 150 Los Angeles 90028 KYSR-FM (98.7) (19) 1992 3400 W. Olive Ave., Suite 550 65 Burbank 91505 KRCD-FM (98.3, 103.9) 2000 655 N. Central Ave., Suite 2500 NA Glendale 91203 KCBS-FM (93.1) (13) 1993 5901 Venice Blvd. 55 Los Angeles 90034 KMZT-FM (105.1) 1959 1500 Cotner Ave. 25 Los Angeles 90025 Station (Ranking in 2003) Sales managers * name * general * address * local KPWR-FM (105.9) (1) Pat Thomasson 2600 W. Olive Ave., Eighth Floor John Mentesana Burbank 91505 KLAX-FM (97.9) (10) Jason Wilberding 10281 W. Pico Blvd. N/A Los Angeles 90064 KFI-AM (640) (3) Bob Scott 3400 W. Olive Ave., Suite 550 Jeff Thomas (2) Burbank 91505 KR0Q-FM (106.7) (2) Bill Denton 5901 Venice Blvd. Scott Springer Los Angeles 90034 KIIS-FM (102.7) (5) Ron Vacchina 3400 W. Olive Ave., Suite 550 Dawn Girocco Burbank 91505 KLVE-FM (107.5) (8) Roaldo Moran 655 N. Central Ave., Suite 2500 Andres Fuentes Glendale 91203 KKBT-FM (100.3) (9) Ron Turner 5900 Wilshire Blvd., Suite 1900 Bill Davis Los Angeles 90036 KOST-FM (103.5) (6) Michael Jackel 3400 W. Olive Ave., Suite 550 Melissa Carbone Burbank 91505 KHHT-FM (92.3) (20) Dawn Girocco 3400 W. Olive Ave., Suite 550 N/A Burbank 91505 KTWV-FM (94.7) (7) Pat Amsbry 8944 Lindblade St. N/A Culver City 90232 KRTH-FM (101.1) (11) Tracy Gilliam 5515 Melrose Ave. Kirk Kopic Los Angeles 90038 KLSX-FM (97.1) (17) David Severino 3580 Wilshire Blvd., Lobby George Flora/Adam Gilbert Los Angeles 90018 KBUE-FM (105.5) (21) Andrew Mars 5724 Hollywood Blvd. Steve Virissimo Hollywood 90028 KABC-AM (790) (16) Matt Mallon 3321 S. La Cienega Blvd. Elston Butler Los Angeles 90016 KSCA-FM (101.9) (4) Roaldo Moran 655 N. Central Ave., Suite 2500 Victor Camino Glendale 91203 KSSE-FM (107.1) (22) Tom Bell 5700 Wilshire Blvd., Suite 250 Loren Blumberg Los Angeles 90036 KBIG-FM (104.3) (12) Michael Jackel 3400 W. Olive Ave., Suite 550 Roman Gwin Burbank 91505 KZLA-FM (93.9) (18) Janet Brainin 2600 W. Olive Ave., Eighth Floor Sheri Tobin Burbank 91505 KLOS-FM (95.5) (15) Leonard Madrid 3321 S. La Cienega Blvd. Derek Beesemeyer Los Angeles 90016 KJLH-FM (102.3) (24) Al Ward 161 N. La Brea Ave. Cheryl Womack Inglewood 90301 KNX-AM (1070) (23) Michael Masterson 6121 Sunset Blvd. Steve Sullivan Los Angeles 90028 KYSR-FM (98.7) (19) Brad Samuel 3400 W. Olive Ave., Suite 550 Keith Samuels Burbank 91505 KRCD-FM (98.3, 103.9) Roaldo Moran 655 N. Central Ave., Suite 2500 Laura Saldivar Glendale 91203 KCBS-FM (93.1) (13) Mik Kennelly 5901 Venice Blvd. Amber Perry Los Angeles 90034 KMZT-FM (105.1) Saul Levine 1500 Cotner Ave. Natalie Tarpinian Los Angeles 90025 Station (Ranking in 2003) Top local executive * name * name * address * title * phone KPWR-FM (105.9) (1) Val Maki 2600 W. Olive Ave., Eighth Floor radio division vice president Burbank 91505 (818) 238-6601 KLAX-FM (97.9) (10) David Haymore 10281 W. Pico Blvd. v.p., general manager Los Angeles 90064 (310) 203-0900 KFI-AM (640) (3) Greg Ashlock 3400 W. Olive Ave., Suite 550 regional vice president Burbank 91505 (818) 559-2252 KR0Q-FM (106.7) (2) Trip Reeb 5901 Venice Blvd. v.p., general manager Los Angeles 90034 (323) 930-1067 KIIS-FM (102.7) (5) Roy Laughlin 3400 W. Olive Ave., Suite 550 regional v.p. Burbank 91505 (818) 559-2252 KLVE-FM (107.5) (8) Zev Levy 655 N. Central Ave., Suite 2500 account executive Glendale 91203 (818) 500-4428 KKBT-FM (100.3) (9) Sue Freund 5900 Wilshire Blvd., Suite 1900 general manager Los Angeles 90036 (323) 634-1800 KOST-FM (103.5) (6) Craig Rossi 3400 W. Olive Ave., Suite 550 station manager Burbank 91505 (818) 559-2252 KHHT-FM (92.3) (20) Roy Laughlin 3400 W. Olive Ave., Suite 550 regional v.p., market manager Burbank 91505 (818) 559-2252 KTWV-FM (94.7) (7) Dan Weiner 8944 Lindblade St. v.p., general manager Culver City 90232 (310) 840-7100 KRTH-FM (101.1) (11) Maureen Lesourd 5515 Melrose Ave. v.p., general manager Los Angeles 90038 (323) 936-5784 KLSX-FM (97.1) (17) Bob K. Moore 3580 Wilshire Blvd., Lobby v.p., general manager Los Angeles 90018 (213) 383-4222 KBUE-FM (105.5) (21) Andrew Mars 5724 Hollywood Blvd. station manager Hollywood 90028 (818) 729-5300 KABC-AM (790) (16) John Davison 3321 S. La Cienega Blvd. president, general manager Los Angeles 90016 (310) 840-4900 KSCA-FM (101.9) (4) Julie Acevedo 655 N. Central Ave., Suite 2500 account executive Glendale 91203 (818) 500-4447 KSSE-FM (107.1) (22) Karl Meyer 5700 Wilshire Blvd., Suite 250 general manager Los Angeles 90036 (323) 900-6100 KBIG-FM (104.3) (12) Craig Rossi 3400 W. Olive Ave., Suite 550 station manager Burbank 91505 (818) 559-2252 KZLA-FM (93.9) (18) Val Maki 2600 W. Olive Ave., Eighth Floor radio division vice president Burbank 91505 (818) 238-6601 KLOS-FM (95.5) (15) John Davison 3321 S. La Cienega Blvd. president, general manager Los Angeles 90016 (310) 840-4800 KJLH-FM (102.3) (24) Karen E. Slade 161 N. La Brea Ave. senior v.p., general manager Inglewood 90301 (310) 330-2200 KNX-AM (1070) (23) Pat Duffy 6121 Sunset Blvd. v.p., market manager Los Angeles 90028 (323) 460-3360 KYSR-FM (98.7) (19) Roy Laughlin/Greg Ashlock 3400 W. Olive Ave., Suite 550 regional vice presidents Burbank 91505 (818) 559-2252 KRCD-FM (98.3, 103.9) Ricardo Pastor 655 N. Central Ave., Suite 2500 account executive Glendale 91203 (818) 500-4417 KCBS-FM (93.1) (13) Jeff Federman 5901 Venice Blvd. general manager Los Angeles 90034 (323) 937-9331 KMZT-FM (105.1) Saul Levine 1500 Cotner Ave. owner Los Angeles 90025 (310) 478-5540 NA--Not Available N/A--Not Applicable WND--Would Not Disclose (1) Audience Share refers to average share of persons 12 and older listening to a station in each quarter-hour period, from 6 a.m. to midnight each day, as compiled by Arbitron Inc. All audience share figures were provided by Arbitron Inc. (2) Director of sales. Note: All information other than audience share was provided by representatives of the stations themselves. Stations are ranked by Summer 2003, Spring 2003 and Winter 2003 audience share, respectively. KFWB-AM (980) tied with KMZT-FM (105.1) for summer 2004 audience share, but did not make the list based on a lower share for spring 2004. To the best of our knowledge, this information is accurate as of press time. While every effort is made to ensure the accuracy and thoroughness of the list, omissions and typographical errors sometimes occur. Please send corrections or additions on company letterhead to the Research Department, Los Angeles Business Journal, 5700 Wilshire Blvd., Suite 170, Los Angeles 90036. [C] 2004 Los Angeles Business Journal. This list may not be reprinted in whole or in part without prior written permission from the editor. Reprints are available from Wright's Reprints, (877) 652-5295.
COPYRIGHT 2004 CBJ, L.P.
COPYRIGHT 2004 Gale Group
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